Disorderly Content
The Missing Link
I spent a couple of hours at DFW yesterday on my way to the Romantic
Times conference in Orlando. DFW doesn't have free WiFi, but they do
have something almost as good: Clear Channel-sponsored power and
Internet access kiosks, one of which was right by my gate. It was
kind of a good news/bad news story though, as I hadn't known about the
wired Internet and had my Ethernet cable in my checked bag. The
nearby shop didn't carry cables. Brookstone did, but only as part of
a $50 collection of accessories. Fortunately, the sales person
pointed me way down the concourse to a shop called
In-Motion. They did have a cable, at the bargain price of $8. Their
biggest seller, if the sales person there is to be believed.
Which makes me wonder: given the proximity of the sundries shop to the Internet station, why wouldn't they add cables to their offerings? There was even a giant Sony vending machine; what better product to add to the music players no one wants than an actually useful cable? Seems to me they could have charged $10, $12 or even more and I'd have bought it without a moment's hesitation. Clearly, I belong back in Marketing...
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